Identity System, Branding
Mid-Indiana Trails is a local chapter of the International Mountain Bike Association (IMBA) that covers East Central Indiana including the cities of Muncie, Anderson, Winchester, and New Castle. Their goal is to provide a local voice for trail users in the area. My team within Studio 165+ was tasked to create an identity system that encapsulated the MINT chapter. Within the identity, all counties that fall under MINT's jurisdiction are featured within the shape of a mint leaf, a callback to the acronym.